Charity ratings are something so inconsistent that highly rated charities might easily find themselves outdone in rating by unknown ones that materialize out of nowhere. Charity Water is a representative though new sample of this. The power of the online medium and ingenuity are helping brand new charities to drive their ratings sky high. A charity that may not have any rating one day might be considered as one of the top of the chart charities by the New York Times the next day and their rating would then go through the roof in no time.

Because of the power the mass communication media have over the people, when a charity is in the good books of the media, it expands very quickly and manages to get a lot of charitable giving. By that same yardstick, when media do not have much interest in propping up a given charity, its rating also plummets in the same proportion.

Charity rating directory listings

With steadily rising distrust and morality guardians of charity being ever suspicious of charity problems like transgression, having pretty large amounts of money spent on the running of charities or mishandling of funds, listings of charity ratings are booming. It is real quaint that humanitarian institutions that are meant for giving others are under the watchful eye of charity watchdogs. The whole idea of benevolence is getting a bit problematical!

Givespot.com, Guidestar.org etc. are institutions that give a detailed list of charity ratings. The list of Givespot.com is known as GiveSpot 100 list, which gives a list of charities that are rated as the top 100. Then there are other institutions like charitynavigator.org which has a charity check systems and also gives a list of the Top Ten charities so that searching for a charity becomes easy. The biggest US charity directory is Guidestar.org and it offers a wide range of charity information some of which is available for free while some of the data require payment. In USA Better Business Bureau is also a charity directory that provides a list of non-profit institutions as well as commercial enterprises.

So if you want to find the 100 top charities then there are so many charity rating guides out there and yet maybe charity ratings are actually about something else. What makes a charity stand above the rest often has nothing to do with its ratings at all. There are special ingredients that make any charity or non-charity organisation successful.

Charity Ratings and trust in the public

A YouGov poll of 2005 stated that about 56 percent of the British population did not have a considerable amount of belief even in well known global charities like Oxfam and Save the Children. Even among the charities that had a good charity rating, only about 15 percent enjoyed the public’s belief in them.

Charity Warning Bells are more common

Trust in charities has dropped a lot in recent times. Yet who can blame the public. Charity watchdogs tell unsettling stories of very highmanagement salaries, charities taking as much as 60% of donations for overheads with their being little left for the actually charitable giving.

It has been shown in recent studies that the expenses for raising funds in places like UK and Australia amount to about18% in the case of the former and 22% in the case of the latter. The corresponding amount in USA is about 30% according to the Association of Fundraising Professionals. These are without administrative expenses, which might be higher. This is a big issue with donors especially in situations like what happened in Singapore a few years ago when the issue fell under the media scanner. This sort of negative attraction leads to a reduction in charity giving which is definitely not a good sign.

Charity ratings secret revealed

There is little difference between businesses and charities when it comes to attracting money. Their end use of the money is of course different, but their special secrets to attracting it in the first place are much the same.

To increase the charity rating as well as attract better flow of funds the secret can be found in a single word – attraction.

When we look at something and consider buying it, investing in it or connecting with it, we make an instant decision based on how attractive it is to us. If the level of attraction is high, we are highly interested and take action quickly and of course if low, we take our time or decide no.

Charity Water was exceptionally successful in getting media backing and good charity rating because of their appealing idea. The scheme of charging a good price for a bottle of charity water, and using the profits thereof for getting clean water to areas where it was not available, was a fascinating idea that appealed to all.

The factors that combine to make Charity Water so enticing, making it popular, are easily decipherable.

* They have the perfect name – Charity Water that makes people easily respond to the obvious passion of the founder to the idea, and his eagerness to share it with others.

* The message and objective are clear, straightforward and singular – sell water and give water – Buy One Give One

* They gave importance to the solution and not to the problem. This is an assured way for any charity to get a good charity rating in the public’s eye. People by and large have no interest in being reminded of the miseries of life. They prefer to feel elated. So in this case when they know that their act, that of buying a bottle of water, can affect the lives of others positively, they are glad.

How to reduce you Charity Ratings in a heart beat

The fastest way for a charity to lose its rating is by making itself less appealing by concentrating on the problem. People are hardly inclined to listen about all that negativity going on in the world. On the other hand, most people are ready to listen to sagas of vigour, eagerness, drive and dedication to fashion a better world.

To prove this, all we have to do is look at ourselves in the company of our kids and know how our response is positive when children make a request in an exuberant, polite and eager manner. The same request, if made in an irritating or maudlin way, might elicit a negative response.

The picture a charity projects would strongly affect its ratings. By projecting an arousing and motivating picture of itself it will be able to influence people well. Then people will be ready to give more in response.

Social Enterprise raises Charity Ratings and reduces Fundraising Problems

A new business model emerged a few years ago called Social Enterprise . This in a way is a hybrid mix between a charity and a business. Some entrepreneurs want to tackle social issues but they do not find the charity model effective or attractive enough.

The medium of a conventional business enterprise may not be suitable for many businessmen whose ideas of ethics and integrity would be contrary to the way decisions are made in a commercial world. Such people use a social enterprise to use their acumen and ability to create a profit and effect great changes in the social arena. A typical example of such a social entrepreneur is Muhammad Yunus who won the Nobel Peace Prize in 2006 for his rich contributions to improving social conditions.

A comparatively new global social venture, Buy1GIVE1, also known as B1G1 (Buy 1 Give 1), combines commercial activities with noble causes and charity organisations across the globe. Buy1GIVE1 has reduced the costs of administration and fundraising so completely that it is able to give away the whole of the funds it gets. It functions in a way quite similar to online enterprises like Kiva.org, which has been given support by Bill Clinton; Buy1GIVE1 is a substitute for the conventional style of direct giving to charities. Lots of people find them a more practical way for making donations while receiving valuable things in return.

Successful businessmen, who are searching for a chance to give back richly to the society and to provide for deserving charities, fully understand the importance and properly structured working credos of institutions like Buy1GIVE1. Every single sale is able to affect a change somewhere – not only altruistically. It has also the ability to forcefully influence things in such a way that each act becomes a unique marketing story. There is a world of difference in the way in which Buy1Give1 works and those charities which give away thousands and thousands of dollars work, because Buy1Give1 lets their customers know what the joy o f giving is. Buy1Give1 transaction-based giving is a perfectly beautiful way of giving.

Businesses like Buy1GIVE1 profile charities and it tends to be the charities or worthy causes as they call them, that are the most attractive that receive the most contributions. Intrinsically business owners understand the power of attraction and they tend to go with non-profit causes that have the best story rather than look at their direct rating. They intrinsically know that their customers will connect with a better story and not ever think about a charities rating.

The Australian company Maple Muesli collaborates with an Indian charity called Midday Meals in the city of Mumbai. Whenever someone buys a bag of muesli, the contribution from it feeds a needy child there. A meal for a child costs only the equivalent of 30 US cents and the charity in this way feeds 125,000 kids in Mumbai every day. This makes the children desist from begging, keeps them away from streets, and makes them remain in school.

Maple Muesli has familiarised the whole of Australia with the noble cause of the Midday Meals. The company has made all its customers aware of the stupendous service the charity is doing and how their money is helping it. This has made Midday Meals tremendously popular even though all they are doing is providing meals for the kids. The era of Effective Giving has dawned – that of Plain Charity Donations is disappearing at the horizon.

A change is impending in the setting of the top 100 charities and would become visible in a few years as more novel and productive ways of charitable giving take shape. Nowadays only limited choices exist for making donations for charitable purposes. All the existing ones are not good enough to create enough difference.

Other methods of Charity Ratings

Methods of charity have changed over the years and newer ways are making their presence, some of which are rated below. Comparison Points of Charity.

We have compared and rated a few well-known and less well-known charities and Social Enterprises on areas that are important to their donors.

THE SALVATION ARMY

ROUTE TO GIVING: DIRECT GIVING

The Salvation Army comes among the top 100 charities globally – contributions are made directly by both businesses as well as individuals.

TRANSPARENCY – B – Lack of transparency – Sum of money is contributed – but result is not fully measurable.

ADVANTAGE TO BUSINESS – C – Even a single donation to Salvation Army by a business might find mention in the press.

EXPENSES FOR RAISING FUNDS -B – Heavy expenses are incurred for raising funds.

DONORS’ CHOICE POTENTIALS -B- For those who want to give directly, there are plenty of charities to choose from.

POTENTIAL FOR REAL GLOBAL CHANGE – C- Nothing new to offer in terms of market change.

PRODUCT (RED)

ROUTE TO GIVING: MARKETING CAMPAIGN

Product (RED) is a brand licensed to collaborate with companies, and collect money for their Global Fund to Fight AIDS, Malaria and Tuberculosis in Africa

TRANSPARENCY – B – Lack of transparency – sum of money is contributed for every purchase – but result is not fully measurable.

MARKETING VALUE TO BUSINESS – A – People and businesses love to support (RED) as it is backed by adored personalities like Oprah & Bono. Marketing results a little hard to track though.

EXPENSES FOR RAISING FUNDS – C – Spends huge sums of money on advertisements – giving that money directly to Africa would have been more practical.

DONOR’S CHOICE OF CHARITY – C – Limited choice for collaborators on deciding to which charity they should donate – all their charity work is in Africa.

POTENTIAL FOR REAL GLOBAL CHANGE – B – Products (RED) only partner huge companies and all their profits go to Africa.

THE BODY SHOP

ROUTE TO GIVING: BUSINESS TRADE & GIVING

The Body Shop engages in community trade helping Third World countries; and makes huge donations to charities from their profits.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

ADVANTAGE TO BUSINESS – A-tve – Clients are by and large happy to become part of the community trade and are encouraged to buy more – the enterprise could afford to be more visible.

EXPENSES FOR RAISING FUNDS – A – Costs are kept low – Business design is good enough to attract large contributions and further community trade.

CONTRIBUTORS’CHOICE OF CHARITY – A – Businesses can choose where their money goes.

PROMISE FOR GLOBAL CHANGE – B – The potential for giving back to the community is substantial – but not everyone have the impetus and the extra energy to impel the change.

LIVE EARTH

WAY TO GIVING: EVENT FUNDRAISING

Live Earth was a series of worldwide concerts held on 7 July 2007 that initiated a three-year campaign to combat climate change.

TRANSPARENCY – F – According to Intelligent Giving, there were big questions about accountability as to where the proceeds of ticket sales went.

BENEFIT FOR THE BUSINESS – B – It was beneficial to business sponsors as they got good media coverage, but as it was a single event results are not easily measurable.

COSTS OF FUNDRAISING – C – Huge amounts were spent on advertising and according to some the whole event was a damp squib without any actual goals.

DONORS’ CHOICE POTENTIALS – C – Funds were made available only to three charities.

POTENTIAL FOR REAL GLOBAL CHANGE – C – These events are usually held one-off or annually. Money is often given to larger, more established charities.

Buy1GIVE1 (B1G1 )

PATH TO GIVING : SOCIAL ENTERPRISE

B1G1 is a brand licensed to collaborate with any enterprise – uniting them with any cause across the globe. A fully comprehensive model.

CANDOUR – A – By giving for particular causes, makes sure that funds go exactly for that which it is intended. Customers get information on how exactly their money has made a change – i.e. the children whom it helped, or the environmental cause it protected.

ADVANTAGE TO BUSINESS – A+tve – Outstanding marketing value due to:

* Quantifiable giving * Press coverage * Valuable stories * Individual to individual * Continuing customers

EXPENSES FOR RAISING FUNDS – A+tve – No cost at all – B1G1 can look after a charity’s fundraising requirements which will include a good percentage of management also. All the funds that have accrued go to the cause.

DONORS’ CHOICE POTENTIALS – A – Businesses have the option of choosing a particular project to donate to, or give to a worthy cause of their choice like feeding, knowledge training etc.

PROMISE FOR GLOBAL CHANGE – A – Unlimited. If more and more businesses can collaborate with charities internationally, the prospects for real change is colossal.

You Would Think Giving away Money Would Be No Big Deal!”

Giving away money appears simple on the face of it – it just involves pulling out notes or writing a cheque or punching in a credit card. But reality is a bit different. George Sores, who has donated billions to charity, insists that effective giving is a very complicated business. Underdeveloped nations receive a lot of money in aid year after year but the changes effected do not seem to be proportionate.

People make changes by asking probing questions about the problems they find in front of them. The winner of the Nobel Peace Prize, Mohammed Yunus, by his introduction of the new category of banking known as Microfinance has made groundbreaking achievements in solving social problems and is leading the way in showing how social enterprise and consumption of goods can positively change the world. Other such ideas worth emulating are that of Buy1GIVE1 or ‘Trade – Not Aid’ of The Body Shop. The overwhelming importance of social enterprise has to be fully appreciated.

When questioned on how one can bring about some positive global change, Bill Gates showed Kiva.org and Buy1GIVE1 (www.b1g1.com) as examples of charities that enrich the giver. Those who sponsor a business are updated by Kiva.org about the activities of the business. Buy1GIVE1 also does this. By this arrangement enterprises get enough stories to tell their clients – if they buy a laptop they will know that it will help in some needy person somewhere else getting a computer.

Other methods for improving your Charity Ratings

Make sure that you have an open attitude, use the laptop effectively, and keep apart a little time to observe the novel and wonderful systems of charity that are being born. These function through the internet and are mostly network based.

As of now if one is not connected with good international networks via the internet, the chances of losing out are substantial even with good charity rating, tomorrow things are bound to change – totally.

There are more and more examples these days of companies rising up from nothing and being sold three years later for over a billion dollars. This was unheard of ten years ago. Today this is becoming a regular occurrence. All these new Internet companies are doing one thing – tapping into global networks or creating global networks.

Buy1GIVE1 (Buy One Give One)

Buy1GIVE1 is a rather new entrant to the world of Social Enterprises and was launched in’97 by a Japanese lady called Masami Sato. Any business can avail a membership in Buy1GIVE1, and membership charges for smaller ventures will only be one dollar a day and donations can be as little as one cent on a sale. Buy1GIVE1 is in the forefront of the Buy One Give One transaction-based giving world movement. Joining hands with Buy1GIVE1 is totally uncomplicated for businesses as well as charity needs. The working pattern of Buy1GIVE1 is perfectly controlled and practical. It connects the products or services of any given business to a needy cause (Buy1GIVE1’s or their own) and after that whenever a sale is closed, it has to be recorded and the contribution percentage sent to the charity at the end of the month or end of quarter year directly or through Buy1GIVE1.

You could be losing out a lot if you are not interested in forming an association with Buy1GIVE1and not persuading your business patrons to do so. Buy1GIVE1 is a unique and brilliant organisation whose impetus as well as global impact is huge.

A new era of charity giving

Companies that had no presence a few months ago are ravaging cyberspace with the echo of user acceptance. Services life Twitter , Facebook , MySpace , YouTube, NING and TipJoy are places you must have a presence in. Organisations like Change The Present, Kiva and companies like Buy1GIVE1 you should be building relationships with. These are all the new future and will all help maintain and build charity ratings. Today is a new opportunity to build a new future.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most important page elements – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.

Page Titles

This is the No1 SEO component to control. Constantly make sure that you control the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Ideally the page title consists only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (

Just like with a book the page title of an HTML page is the most significant component. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to stretch to cover two or 3 keywords we have found that you can still get great rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.

If you are a larger branded company you will probably want to add your company or brand name into the page title considering this is displayed on Google. Keep it short and simple though. Do not add your brand statement just your brand or company name.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. Even So, virtually all search engines will use this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue considering there is no actual text content. This is one reason why you should constantly add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.

By having a good description it will increase your click through rates because the text will be more appealing to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the start of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg

Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO Training details visit us today. You can use this article on your website but please use a unique version and retain this footer.

There is a growing global movement where consumers are asking businesses to take care of the things that they care about. The request is mainly tacit and despite it being an ironic request it non-the-less signals that we are in a time of change. Consumers these days want their ‘goodies’ but they don’t want the environment to be destroyed in the creation of their ‘goodies’. They want cheap products but they do not want workers to suffer to create those cheap products.

Until recently there was no real answer to this complex puzzle but today one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of consumers wanting to get and at the same time give. They are reforging the word GET into the word GIVE.

Every day automated email notices arrive from Google Alerts for two keywords – B1G1 and BOGO. I see all the new places these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ -little by little.

B1G1 and BOGO, despite sounding like characters from a Marvel comic are acronyms for Buy One GET One free. You buy one and they give you an extra one for the same price.

Look up BOGO on Wikipedia.com (there isn’t a definition yet for B1G1) and you will discover these definitions for BOGO:

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.

* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.

* The mascot of the ITESM CEM.

* BogoMips, an unscientific measurement of CPU speed

* Bogosort, an ineffective sorting algorithm

BOGO Lights – torches that give

There is a business in the USA called SunLight Solar founded by Mark Bent. He has created a special torch that not only is an amazing and sturdy solar-powered light; his company also gives a free torch to those in need in developing nations for each one bought. If you look on their website you will learn about their “BOGOlight”.

BOGOlight.com. – “The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.”

Mark Bent has managed to flip the meaning of the BOGO acronym upside down. For Mark along with thousands of his customers, BOGO now means Buy One GIVE One. A light is given whenever one is sold. Now each sale supports people in remote parts of the world who don’t have the benefit of electricity. They can now tap into solar power support themselves.

There are many other well known and many less well know businesses doing Buy One Give One giving, or transaction-based giving as its becoming known. Some of the famous companies are OLPC – One-Laptop-Per-Child and TOM’S Shoes. Some of the less well-known ones (in the US at least) are based in Oceania and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a small handful of these special businesses that are leading the Buy One Give One movement.

There are many Buy One Give One businesses now uniting under the common brand banner of Buy1GIVE1 managed by a Singapore based social enterprise which is becoming the home of transaction-based giving. Any business in the world can now integrate Buy One Give One giving with ease. It’s like a ‘CSR plug-in’ allowing a business to instantaneously start giving from each and every sale, starting from just 1 cent. It’s also no longer about giving an equivalent product to someone else. Instead it is about contributing to a project that resonates with a company’s activity. For example a restaurant can feed a child, a television retailer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree every time they sell a subscription and a property developer can build a low-cost family home for those in need (Buy1BUILD1) – the list is simply endless.

The stats now add up saying consumers do care. The 2008 Goodpurpose global study of consumer attitudes revealed that nearly a huge 68% of consumers would remain dedicated to a brand during an economic slump if it supported a charity cause. This study also highlighted some other key points as well such as:

* 54% would promote a brand and its products if there was a good cause behind it.

* and 54% would champion a brand to promote a product if there was a good cause behind it.

* Consumers are now voicing a clear desire for marketers to associate their brands to social causes. 42% say that if two products or services were of a similar quality and price, commitment to a cause outranks factors like innovation, design and brand loyalty when selecting one brand over another.

Getting becoming Giving

In the minds of consumers, Buy One GIVE One is expected to replace Buy One GET One as the new global giving movement led by Buy1GIVE1 spreads. Certainly with the massive sales results and consumer demand shown for companies like BOGOlights, One Laptop Per Child (OLPC) and TOMS Shoes, this tide will continue to spread and grow.

I did a recent Google search to find the 25 top key words associated with the keyword BOGO. The results were very interesting in that none of them currently contained the word Give. I have displayed the results below. It will be interested to repeat this test in twelve months time and see what changes. Consumers are starting to drive major change and despite still wanting to receive free gifts (as in traditional B1G1/BOGO), they equally want to help others and the environment. This sentiment is validated by the 2008 Goodpurpose global study.

Here are the results:

Free, networking, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, African, gift, photography, blogging, discount, sharing, shopping, pics, join, prose

Transactional or transaction based giving

Buy One Give One giving is transactional – every time you buy something, you give something. In the case of SunNight Solar, TOMS Shoes and OLPC they happen to give physical products of the same nature for everyone sold. However, in most cases, Buy1GIVE1 associated businesses give a charitable contribution from each sale. Giving can start from just a one-cent contribution per sales transaction and go up to thousands of dollars in the case of Buy1BUILD1. At 1cent any business in the world can afford to give from each sale especially when they also know 100% of the contribution goes to the cause.

The actual amount given from each and every sale is not the point of focus with Buy1GIVE1 transaction based giving. It is not about saying 10% is contributed or 5c from each sale – instead the focus is on the story and sharing the simple joy of giving. In the end, if you think that 1c is not a lot to contribute and is not likely to make much of a difference think again and consider the following.

From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread throughout the world. Today Brazil is still by far the largest producer producing an average output of 28% of the world’s total coffee. Brazil produced enough coffee in 2006 to make 216 billion four hundred million – 216 400 000 000 – espresso coffees. If we calculate that across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee. The figures are hard to find but let’s guess that 40% of the world’s coffee is sold in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally. This would equate to about’5,485,714 cups in the USA alone seeing they purchase around 21.9% of the world’s coffee beans.

If we considered the impact of the coffee industry alone taking up Buy1-Give1, imagine now that for every cup of coffee sold a child in a developing region like Sub-Sahara Africa received clean drinking water from a well and it only costing 1cent to do this. Surely any coffee shop could afford to contribute this amount from the sale of a single cup of coffee. Imagine the different that this one action alone would make in the world.

Transactional giving is the story of the thousand-mile journey starting with that first single step. Digging a well costs a few thousand dollars so it’s a big barrier for communities in developing nations. However if you break the cost down it only takes the sale of a cup of coffee to give clean water to a single person for a day1. This is the power of transactional giving. It is like the compound interest of giving – a little turns into a lot very quickly.

Of course any company anywhere in the world can apply transaction-based giving to any of their products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa from every uniform purchased in the UK. And yet if companies choose to come together under a commonly recognised banner they have a greater effect. The ripple that one company creates adds to that of another and soon the tidal wave of change flows out into the world benefitting all the companies in the movement. This is the power of giving and doing things together.

Everyone wins with Buy One Give One transaction based giving. The consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices. The business wins in so many ways. And of course the charity cause wins because they are now able to receive small amounts from numerous sources aggregated and paid in a lump sum by Buy1GIVE1.

A new start

If you go and check Wikipedia.com today for the word BOGO you should find that a new definition has been added. It’s time for a tide-change – a change from focusing on GETTING to working with GIVING. I added this small addition to Wikipedia’s BOGO definition: “… an acronym in the marketing industry that stands for Buy One GIVE One.”

Imagine a world where every time you buy you are giving a gift forward to someone in greater need than you. This is the magic of transactional giving – seamless and simple.

This is the world I want to be part of.

And remember – you don’t ‘get’ giving till you get giving.

References:

http://simple.wikipedia.org/wiki/Coffee

http://www.dep.org.uk/globalexpress/13/page1.htm

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

http://www.buy1-give1free.com/index.php/Partnering/Worthy-cause-charity-projects.html

http://simple.wikipedia.org/wiki/Coffee

http://www.dep.org.uk/globalexpress/13/page1.htm

Footnotes: 1 The daily cost for clean well water per person is calculated by taking the average cost to dig a well then dividing that amount by its average expected life without major maintenance then divided it by the number of people in the community benefiting from the well on a daily basis.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

The beginning of tithing can be seen in the Bible, yet many Christians as well as non-Christians have the habit of doing some type of tithing today.

Tithe is conventionally a Christian term that signifies the contribution of one tenth of one’s earnings as donation to one’s Church as a type of Church giving. However, every other religious system has similar practices within itself. In Islam the word used is ‘Zakat’. In the Sikh religion of India the name for it is ‘Dasvandh’ which again signifies setting apart a tenth of one’s earnings for pious acts. It was Guru Gobind Singh, the tenth Sikh guru who started the practice. The sacred texts of Hinduism like the Bhagavadgita and the Upanisads state that ‘true alms’ is that which is given as a part of one’s duty in the right place and at the right time to a worthy individual, from whom nothing is expected in return.

The word tithe is derived from the Hebrew word ‘asair’, which means to give the tenth part of something, often of a person’s income. Today, tithes (or tithing) are normally voluntary and paid in cash. However, there are still European countries that allow the church to mandate tithing and enforce it by law.

Denmark is a case where the Church of Denmark members have to pay a church tax, which is different in different municipalities. It is commonly about 1% of a person’s taxable income. The situation is similar in Finland where members of state churches have to pay a tax which can be anything between 1% and 2.25% of income and these taxes form a part of the common national taxation system.

However the practice of regular tithes was not established until after Exodus. Tithes were common throughout the ancient Near East, as well as in later Lydia, Arabia, and Carthage.

The Hebrew practice of giving tithes was mentioned in the Bible, beginning with the gift from Abraham to the Canaanite king and priest Melchizedek (Genesis–:20). Tithes were also given in ancient Lydia, Arabia and Carthage. Tithes were adopted by the early Christian church, being mentioned in councils at Tours in 567 and at Macon in 585. They were formally recognised under Pope Adrian I in 787.

The practice of tithes in some Christian churches is contentious for the reason that it is putting into operation an Old Testament idea to a New Testament establishment (the Church). No proof is available in the New Testament that tithing can be applied to Christians. Actually, it was mandatory only for Jews living in the promised land to pay the tithe even according to the Old Testament, as it was in practice a form of income tax that was necessary to help not only the government of the then Israel, but also the shrines and the priestly class.

Current day Tithing

Despite the fact that it has originated in the Bible and earliest Christianity, now it is a unique way to gift something whenever you are given something. Giving EVERY time you are in receipt is a compelling form of giving as it allows the benefactor to experience something exceptionally eloquent – more on that later.

But back to a bit of history. Malachi 3:10 is the part of the Bible that Christians relate to when they talk about tithing. Many Christians tithe to their church because they feel it is their given duty by the Bible to do so. Many Churches now and in the past insist that their members tithe to the church to sustain its activities. In essence though, unless giving is done from free will and a with joyful focus, it does not achieve its greatest result – if in fact you ever want to create a direct result by giving.

Conflicting Views about Tithing

Tithing has often been a disputed issue. The subject of should a Christian pay tithe is often brought up in many Christian get-together.

An article has been published in Wall Street Journal about tithing under the title ‘The Backlash Against Tithing’, in which the writer Suzanne Sataline says, ‘As Churches push donations, congregants balk; ‘that’s not the way God works’.’

Unfortunately, the potent mix of ideology, power equations, and a narrow perspective, can often give rise to a Jekyll and Hyde situation – the perfection of giving being lost in the mishmash and mix-up of mysticism. Despite the conflict, tithing is still a complete and amazingly forceful action that anyone can carry on to turn their lives around to come face to face with a more plentiful direction.

For those who wish to understand a Christian perspective in tithing there is no limit of materials to read. For those who want to understand the reason WHY tithing is so powerful read on.

Why is Tithing so amazing?

This is indeed a powerful question because if you just mindlessly follow something without knowing some key background pointers you may be heading in the wrong direction.

If more people who are in the habit of tithing knew exactly why it works when done with the feeling of total giving, then it is likely to make people eager to give even more. And for those who do it intermittently, it could encourage them to give first every time they are in receipt of something.

To analyse the real ‘why’ of how routine giving leads to more we have to understand something about Quantum Mechanics and Quantum Physics. The laws of these realms vary a lot from that of our own material or Newtonian world.

The film ‘What the Bleep’ explains the quantum world through examples that can be understood by the layman. The link below explains things about how matter turns into waves and acts like fluids when viewed through a quantum physics lens: http://video.yahoo.com/watch/1349535/4653525.

The movie describes an amazing world viewed from a quantum space. When a beam of electrons is fired through a plate with a slit in it onto a wall – as you would expect, it would it within a single line on the wall straight opposite the slit.

If the experiment is conducted by using an energy wave that reacts the way a water wave does, one gets a foreseeable result. As the wave strikes the plate it rebounds off the plate but where there is the opening, a part of the wave goes across through the opening. Coming out of the other side of the opening, the surging water moves out in the pattern of an arc, resulting in a new wave just as in the old laboratory tests done in schools in analysing wave patterns. As the surge of water strikes the wall across, it will have maximum force in the middle straight opposite the opening and will have lesser force all across the wall. This is exactly like the line the electrons make.

If we created one more opening in the plate, again the upshot would not be totally unexpected while experimenting a wave – two smaller waves would be formed through the openings and when the waves come into contact, they would dissolve each other and make an intervention pattern. Many waves would now strike the wall across, giving a stripped effect. These are standard patterns of wave behaviour and so there is nothing unexpected in the result.

Now this is where the quantum experiment gets interesting. With the two slits in place if electrons were fired at the plate we would expect to see two lines to be created on the wall. But guess what – instead a stripped affect appears – an interference pattern is created! This is totally unexpected. Somehow the matter had changed into a wave. You would think that electrons were bouncing off each other creating a wave; so then if you fired the electrons one at a time and then see what happens. The result is the same! This can only happen if the electrons leave as a single particle, splits into a wave of potentials when it hits the plate, passes through both splits and then interferes with itself on the other side of the plate. This is simply amazing – matter behaving like a wave – or solid behaving like a liquid. Maybe the world is different to what we think it is after all!

Though the overall properties of the world appear to be solid in nature, it does seem that it has enough of properties of a liquid as well – flux or liquid energy, which behaves like fluids in the physical world. The laws of physics clearly state that liquids that are alike in nature are attracted towards each others, while those which are unlike each other has a tendency to segregate and form its own group. The ineffective combining of water and oil is an example of this. Chromatography shows clearly the dispersion in clear bands of one substance into the many substances of which it is made of, just like larger collections of human beings split into smaller groups of people sharing common passions, strengths and interests.

The essence of it is that we feel total fulfilment when we give a thing to another. The act of giving, the sense of bliss of it, is the greatest of all gifts. It is wrongly understood that he who is in receipt of the object is the only receiver and people fail to notice that it is the one who gives who is the real recipient. If you’re not still convinced, then look at yourself among children and see how fulfilled you become when you give to them whatever their reaction be.

When we recognize that it is to we ourselves that we are giving when we make the gesture of giving and we do it for the gratification we feel, we have the clue. This clue opens the door of comprehension of giving. And when we give repetitively the force builds up with a snowballing effect enlarging more and more the more we pour to it with our continuous gifting.

The truth that we feel happy when we gift things alters our power equation fully – we feel good and in that moment we are lovelier to others. Have you ever known a vendor on the street peddling things that we do not want like tissues, which you usually do not buy, but one day you buy and the motive for doing it is just to see that vendor happy and relieved? A similar situation could be seen in relations to buskers playing music at a street corner.

A happy person exudes a natural warmth that attracts others to him and in doing so he becomes rich in life’s lessons. It is so easy. They draw to them those who have never known that sensation and so want to feel it, or even those who have fully known the pleasures of that feeling.

So just like water and oil, givers and non-givers gather in separate areas. And the best place to receive something is in a place where givers hang out! But of course you can only stay in the giving group while you give! Givers love to give to those who give.

So even though we can run to quantum physics for our answers, they also lie right in front of our face. Like attracts like – simple. Everywhere you look you see this happening. Lions hand out with lions, students hang out with students, women hang out with women, guys hang out with guys, ‘poor’ people hang out with ‘poor’ people and ‘rich’ people hang out with ‘rich’ people. And yes – givers hang out with givers.

So if you every give from guilt then it will have the reverse effect for you – you will attract others feeling guilty and guilt-feeling people are not usually that joyful and happy. Guilt is a short step away from anger emotionally; so people giving from guilt often make the jump in that direction. Where as joy is almost at the top of the ladder of human emotions – and the jump from there is just to love – which we are all looking for.

When a person starts giving he is just a couple of steps away from love – rather surprising to realize that isn’t it. Particularly because most people are frantically searching for love. Now we know the answer is straightforward -start giving! And giving money is not the beginning and end of it, it is only a small part of giving – it will generate a niche of joy for us, however small what is given.

There is also a psychological aspect to giving regularly. Even though at first this aspect doesn’t seem connected to the emotion of joy – in the end it directly connects us to the feeling of joy.

When we share an item with someone – particularly something that we ourselves do not possess in abundance – we are sending a persuasive communication to our own brain that life is trustworthy. When we give something and later analyse the act we are connecting with the trust. The converse of trust is terror. So again, a group of terrified people are not likely to be happy and fine and so no one would find them appealing. On the other hand, a gathering of trustful people would themselves be happy and would attract many others to share their perfection. So finally when we believe the belief gets transformed into happiness and again we are very near to love – the most important thing that all of us are searching for.

The sum and substance of what has been ignored for years is fully in front of us for anyone to bond with in finely. For Christmas my son got a good amount of money. I queried him as to what he planned to do with all that money. He replied that he wanted to set aside almost whole of it. Then I enquired how much of it he would like to give to someone. It was something that he had not even taken into account until I introduced the idea. What would be the result if upon receiving anything our first consideration was to give away part of it – do you think we would know delight in abundance?

Transaction based giving – or transaction based philanthropy

This takes us to the force of transactional giving. Many enterprises give when they have enough of money to give. When they do not have much they do not prefer to give. So their possible levels of joy fluctuate depending upon market variations – they do not have any restraint. But whoever gives EVERY time they get something is in charge and has their relationship with perfect joy forever.

Transactional giving rather than total giving is based on the highs and lows of business and so is a self-evident way of giving. The method is that when you get something you also give something – straightforward. If your business is bad you might give but according to the income. And when business is marking a rising graph, giving can also improve.

One of the key powers of transaction based giving is that you can share the joy of giving so easily with all stakeholders – customers/community – staff – and business. Because a customer knows that when they buy from you they get to give without it costing them anything except the energy to choose and shop with you they feel ownership of the giving – hence traditional CSR – Corporate Social Responsibility, coverts readily to Customer Social Responsibility, with your customer being able to powerfully respond to the giving by talking about you and have an additional emotional albeit intangible reason, for choosing to continue shopping with you.

Members of the staff also get a chance to participate in the pleasure because every time they are part of making a sale, they know full well that they had their role in giving something to someone who needed that help. The event generates a strong sense of camaraderie within the team that promotes team spirit and motivates the team members.

Any commercial transaction, including profitless ventures, can do Buy1GIVE1 transaction-based giving – there are absolutely no prohibition to entering and the business decides most of it. The charity amount per operation starts from just a single cent and rises up to any amount of dollars with each venture choosing his or her own level of donating and giving to help and support completely based upon their business type and productivity. There is absolutely no reason to refuse to donate in this manner when the advantages of giving are so endless. Commercial ventures that are presently giving to a purpose can change very fast and without difficulty to Buy1GIVE1 transaction-based giving while continuing to support the same issue delivering more visible results to their enterprise.

At the end of the day transaction-based giving is a modern form of tithing that is easy and effective for anyone, anywhere. Now that we know it is not about the amount that we give such as one-tenth, but simply about the fact we are giving that makes the difference. When we enter the club of givers we move into a special and privileged world that only those who give are privy to. And unless you get giving today, you just simply don’t ‘get’ giving and never will till you start. So start now.

‘We’re not here to gift in order ‘to take.’ We want more to be able to give more.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

STOP. Take a breath. And imagine you were part of a world where every single transaction made a key difference.

Imagine, for a moment, you purchased a TV, and automatically a cataract-blind child received the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.

Nowadays, when both corporations and charities have seen a decrease in gains and contributions, cause-related marketing seems to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a product to sell and a charity with a cause to advance. Unlike “corporate philanthropy,” which simply involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by bringing in donations and calling attention to the cause.)

You buy a book, a tree is planted. You dine out, a child is fed. Buy One Give One – simple. The list goes on forever and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.

In Buy1GIVE1, they made sure that in all cases, the consumers are not only involved in CSR initiatives on a daily basis. Buy1-Give1 generates solutions to that and it does it every second, every day and in every way.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

Michael Porter, probably the planet’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”

Everyone we talk with about Buy 1 GIVE 1 gets it instantly. It’s an idea that totally resonates. And it’s an idea whose time has come.

You can put your hand up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our globe. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.

Bill Gates has become central to this paradigm shift, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:

“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from giving thanks for what we have in our lives.

Remember – you don’t ‘get’ giving till you get giving.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

However, training is very different. Someone that is great at obtaining results may not be effective at putting across to others how they can get results.

Many SEO trainers are hands on SEO optimizers and they do not have a professional IT training background.

Here are 5 points to take account of when selecting a great SEO training company.

ONE:

Ask the SEO company if their trainers are SEO pros as well as knowledgeable IT trainers. Do they have the ability, experience and skill to deal with people in a classroom situation so that the trainees can fully gain from their SEO skills?

TWO:

Does the SEO trainer have practical hands-on experience of ranking many distinct types of websites on Google, Yahoo and MSN – can they show you the results! Or is the trainer a book instructor – they learnt from a book all the hypotheses but have not learnt the hard cold facts about SEO in the SEO ‘jungle’. Will they be able to lend to the table the help skills to solve YOUR issues on YOUR website? It’s a simple matter of asking.

THREE:

What commercial background does your SEO trainer have? Have they a comprehensive web development background so that they can cover all the core areas that they need to help you rank and learn about ranking your website. A top flight SEO expert teacher should have 2+ years’ web development skills in both HTML and programming languages combines as a minimal.

FOUR:

Does the training come with any follow-up support? Like all training – on the day everything is easy – after the course when you get back the story is different! What after training support is offered by the SEO training company in writing so that you know you will be able to integrate your education effectively.

FIVE:

What is the company’s current ranking on Google? Have you checked what their current ranking is for keywords like SEO, SEO training, SEO services etc? If they are not on the 1st page or the top of the 2nd page in the local Google site then maybe they are doing training too early before they have established themselves properly. So go check their rankings right away or just ask them!

Learn more about the available SEO Singapore and SEO Trainings. You can get a unique content version of this article from the Uber Article Directory.

Check here for image: http://www.buy1-give1free.com/images/What-type-of-giving-bee-are-you-Global-Giving-Village-sml.jpg

Bee type analysis

1. Change-making bee

A giving bee who likes to see change – who spots every opportunity to do something better and worthwhile. A change-making bee often starts up new amazing projects for others to participate in. A flexible thinker who can collaborate well with others while often taking a leadership focus in making change. Many entrepreneurs and inventors are this type of giving bee. They are not afraid of having change.

2. Believing bee

A giving bumblebee who believes in one core philosophy very strongly and inspire others to follow. Rather than changing all the time and being way too flexible, this giving bee attracts others by being solid like a rock and integral to the unshakable belief and vision. Some of the religious leaders as well as politicians are this type of giving bumblebee. Believing bees makes for a great leader who attracts masses of followers. This bumblebee also can be a great follower who strongly supports an existing belief and inspires others to come together.

3. Caring and nurturing bee

A giving bee who may not stand out as a strong leader but actually are the biggest heart focused giver. A caring and nurturing bee is selfless in giving and is always first to take the giving action when seeing anyone in need. Though this bee seems gentle and subtle, the strong desire to give and care for others drives this giving bee to exhibit some unbelievable giving acts. Many people who dedicate their lives to giving (volunteering, community service etc) are this type of bee. Giving comes more natural to them.

4. Supporting and uniting bumblebee

A giving bee who sees the largest value in uniting and collaborating in effective partnerships. This giving bee is very focused on looking for existing great ideas, mechanisms, philosophies or beliefs to benefit the community. It tends to support what resonates with him/her more often than coming up with a brand new way. A supporting and uniting bee is less attached to own way and has more flexible mind while being quite strategic about what to support. Rather than taking immediate action emotionally, this bumblebee sees the value in creating the long-term unity. Long-term ‘quiet’ charity givers and people who take low profile in community giving but stick to the same project for a long time are often this type of bee.

Original article is at: http://www.buy1-give1free.com/index.php/598-What-is-your-giving-bee-type.html

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